We take the word "interaction" as our key word for this campaign. The purpose of the campaign is to call for a closer participation of the people in political processes and decision making. We thought about a campaign that involves the public through direct interaction with it.
To create the graphic image we were inspired by the phrase: "The people could actually participate in the political process with a feeling of being heard directly". Looking for a modern, interactive and dynamic graphic solution, in which one of the visual elements are the same people who observe it. For the outdoor poster we devised a system in which the faces of the people can be reflected in the poster, thus allowing to complete the message of the campaign with their faces.