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In order to make people heard and therefore strengthen democracy the initiators want to build up reach, raise awareness and activate people to take a stance for the binding popular initiative in Austria and Europe. This lays the groundwork to develop enough power and pressure to convince the new Austrian government to hold a referendum on the introduction of the binding popular initiative.
What’s the task?
Develop a dynamic, engaging and self-explaining communication concept for the binding popular initiative containing a clear CI/CD including inspiring and eye-catching visuals, catchy slogans and ideas for clever digital and guerilla marketing ideas.
Your concept may also contain:
- A new name for the project.
- A new logo.
What’s in it for me?
Besides being eligible to earn a number of cash prizes from the €8.000 prize pool, this is a chance to be licensed and have your concept realized as part of a nation-wide campaign for strengthening democracy.