Individual "side mirror"-badge
With this individual badge, people can customize their unique "side mirror" for the side camera.
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2: Young people driven by design & innovation

Observation

People are used to see cars with classic side mirrors. The new I.D. Buzz wouldn't have one. Instead it has cameras for it.

Conclusion

This leads to a new design space for individual exterior car parts.

Solution

With this 3D printed badge above the rear camera the customer is able to create their unique cover. On this badge the customer can place the cars name or personal logos to represent their lifestyle.

Need addressed by this product

The 3D printed badge can be customized by the customer concerning his own specific needs and can represent his individual lifestyle.

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