The Buzz Box
Rail locking drink cooler/storage container.
1/5

1: Families with kids and 2: Young people driven by design & innovation

Observation

For families with kids, the main focus for me would be storage. There are always extra toys, clothes, food etc. that needs to be packed.

For the younger generation who appeal to aesthetics as well as spontaneity, they are looking for items that allow for functionality that make their lives quicker and easier all while looking cool.

Conclusion

Families: Extra storage/practicality

Younger generation: Ease of use, aesthetics and group outings.

Solution

The Buzz Box can lock into the floor rails, in the main cabin or trunk, which will prevent it from sliding around while in transport. It is an insulated cooler which allows everyone to bring their favorite food/drinks along for the ride. It also acts as a storage container, when not filled with drinks/food. It can be customized with different colors and can even act as a foot rest. This unit can easily be removed to take to any event or can stay locked in place while tailgating.

Need addressed by this product

The Buzz Box locks into the floor rails for secure travel. It is an insulated box, which can house food or drinks for family trips or group outings. If not used as a cooler, it can be used as a storage container for toys, sports equipment, clothes etc. The Box can also be used as a foot rest.

Further elaboration of the product

The Buzz Box can be customized with different colors to match the exterior of your I.D. Buzz, your favorite sports team or any combination you can imagine! It can be easily removed to take to a picnic at the park, to the beach or a sporting event.

Further elaboration of the product

The Buzz Box can also lock into the floor rails in the trunk for secure travel. It can remain in the trunk for use when tailgating or any other group outing. The Buzz Box contains 4 drink holders molded into the lid, adjustable dividers inside and stretchable side and back pouches to hold items.

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