Both target groups have the great potential to spend long times on the road. Effective use of space is an essential of comfortable travel.
Observation
Conclusion
Long road trips and family vacations create need to a tool that provides comfortable & healthy nap. Conventional neck pillows occupies too much space on our bags or they need a blowing operation for inflating which ends up too much effort & lose one's sleep.
Solution
Bu z Z Z stand outs with its practical use & morphogenesis look thanks to its manufacturing method (3D print technology) which leads to geometries that are impossible to produce with conventional methods. Its soft 3d structural form helps the geometry to pop out & gain volume without any blowing or any other effort after the cover is peeled. The product is stored around the head-support of the car seat. So there is always 1 for each passenger at any VW Buzz.
Need addressed by this product
When stored product is wrapped around the head-support of the car seat. To use the pillow the fabric cover is slided and peeled away. When released the cellular structure of the 3d printed polyurethane pillow gains volume. Pillow is simply used by wrapping around the neck.
Further elaboration of the product
Breaking the boundaries of forms that are produced with conventional methods 3D printers opens up new era of geometries impossible to produce. Morphogenesis is one of them. Cellular structures blending the space to substance leads to new fuctions & distinctive forms. Bu z z z is one of them.
Further elaboration of the product
There can be variations of structural geometries as an option for customers.
Third party materials used
https://insideevs.com/wp-content/uploads/2017/01/VW-ID-Buzz-interior.jpg
http://www.rssportscars.com/photos/news/id_buzz_concept_vw/id_buzz_concept_vw6.jpg
https://i.pinimg.com/564x/a3/39/fc/a339fc6bc931cfbc0879db3e8a418a4a.jpg
https://i.pinimg.com/564x/e4/2c/08/e42c08d5fc6d205d44de931bc246e377.jpg
https://i.pinimg.com/564x/6b/71/2c/6b712cc5756a0c7875771245cb5a6337.jpg