U Control
Maximize Customer´s comfort

2: Young people driven by design & innovation


We are directioning our design to a adventure seekers from 25 to 40 years of age, that enjoy road trips to destinations that can be over 5 hours far away from home.


When travelling for longer periods we have a compromised posture, which puts pressure on the lumbar discs making it uncomfortable.


U-Control comes from the idea of travelling with friends making the trip comfortable and bonding/blending. Giving them the freedom to customize the product up to their basic needs.

Need addressed by this product

The image addresses hoy U control can adjust to every traveler´s need.

Further elaboration of the product

Alternative uses od U control

Further elaboration of the product

Further specifications and how every piece is ensembled.