The pursuit of individuality and personalized items grows. The main thing, despite of industrial manufacturing of using 3D Print is the "customization of things". It's expected due to the increase of quality 3D printers for home users that customers will become more involved in the production of end products. Certainly there will be a gap between some experts who have the abilities to model complex 3-D parts and more private users which may only change colors and materials to their needs.

The design of the v[i]w[i] provides the data which can be used for modifying readymade 3-D files on the basis of changing material and color. The modeling will come from engineering professionals handed out to customers which can personalize their chosen design on demand or themselves by ordering the 3-D file. In case of automotive interior/exterior design you have a lot of variations to chose from. The corporate logo from vw merged to the shape asures the brand's uniqueness.