highly individual
Observation
Conclusion
they have an need and are willing to individualise the storage room of their car and make it fit to their hobbies, kids hobbies etc.
Solution
With the ID storage system every User can have an individual trunk organisation fitting to their most transported objects. You design and order the hooks and the net easy with an app and attach it yourself in the car. This system gives the user freedom to create her/his own storage organisation in the trunk and so the user connects more to the car as his own car.
Need addressed by this product
individual trunk organisation for hobby- or kidsstuff in this example: Climbing equipment The storing hooks are here used as a fixation for a net and in another size as a hook for storing a rope.
Further elaboration of the product
The user orders his personized hook via mobilapp or browser and defines the size, color and symbol. In further elaboration it can also have different functions and forms since it is printed.
hook fixing detail 1. You fix the groundplate with a screw to the backside of the Seatrow 2. You click the Hook on this groundplate
Further elaboration of the product
Use case: kidsbackpacks with colorcoded storage hooks The user orders the Storage system via mobil-app and can choose the needed size and color i.e. the favorit colors of the kids