Drivers who enjoy travelling by car and value both comfort of driving and joyful personalized interior. Detail oriented people who will appreciate a touch of uniqueness.
Target groups1: Families with kids and 2: Young people driven by design & innovation
People like to share their personality and hobbys, and need joyful, functional and aesthetic interiors and accessories. An easy to change and simple solution that underlines their own personality.
Exchangeable, personalized steering wheel covers are made from an easy grip, nice to hand, mellow material. There's plenty of adjustments possible like for example: own text (such as name or favourite qoute) chosen, replaceable emoji or other symbol/logo underlining hobbys and interests.
Need addressed by this product
Drivers can create and exchange their own steering wheel covers according to their current interests, and moods (replaceable emoji). Also while sharing car ,multiple drivers can have their own covers.