THE hotel designed for social interaction beyond contrived entertainment and superficial experiences. In so many hotels you exit the elevator on your floor, head to your room and get ready to lock yourself away, day or night.

That�s OK for some, but not the for the innovative, the pioneers, the rule-breakers, the curious.

This is a hotel (for want for a better word) that for the first time breaks the concept of �bedrooms for travellers� and offers �spaces for explorers�. Today�s nomads seek alternative experiences, they are curious to discover the hidden idiosyncracies of cities. We�re inciting that curiosity by bringing the outside in.

We�ve taken the hotel and turned it inside out. The Insider has resident businesses that go about their daily work, showcase ideas and create events. This gives visitors a unique experience of the real New York and the opportunity to connect with like-minded others.

The people that inhabit each floor are real and active; they work there, visit, live around the corner or even in the hotel. They�re there for an hour, a week or a year; they�re passing through and part of the neighbourhood.

They come here because it enhances their life. Collaboration, ideation and creation is in their nature The Insider realises this way of being through the fluid design of the hotel. We haven�t forgotten great service, fine food, inspiring events and stunning communal spaces; we�ve just put 21st century people first for a change.