Experimenting within models of standardization and efficiency to create unique social discovery.


By turning 5 of 12 cubes 27.969 degrees, a thirteenth unit can fit within an even smaller volume.

Though IKEA's model for design and efficiency contains standardized connections, this standardization allows for various configurations, and within a given framework and grid, variations arrise that are even more efficient than originally planned.

HOTEL13 reflects this experimentation and presents a gathering place for unique social discovery and happenstance where the borders of public and private are reassembled.

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