THE DOWNTOWN INCUBATOR
The Downtown incubator is more than a hotel. It is a machine to breed and intensify the urban life.

Solution

CONTEXT

With global urbanization and the evolution of infrastructure and transportation means, mobility is becoming more and more accessible, making tourism a low-cost commodity. Equally, accessibility and transparency of data shared online demand a real coherence between quality, price and services, while allowing multiple interactions.
Travelling today became a less enhanced experience, easy to consume. In a society that is constantly changing, guidebooks are becoming rapidly futile, as the cityscape often reinvent itself. Furthermore, cities tend to have one or several �touristic areas� created, separated from the �local� ones.

Travelling today is a way to relax but also a way of working. When travelling during work, we don�t always have the time to see the city, which only exist through the hotel room.

LOCATION
New York, the city that never sleeps is constantly reinventing itself, requires an innovative model to host both its travellers and residents where the mix between business and leisure can offer a new way to experience the city.

The Downtown incubator is more than a hotel. It is a machine to breed and intensify the metropolitan ways of life. The hotel is built around five intensities between work and leisure.
Extracts of the grid, each floor is a platform representing a social singular activity, mixing New Yorkers with tourists and business travelers.

The downtown incubator is using a simple and recurrent form of a tower (Temple Court situated at 5 Beekman Street, New York) - central core, atrium, as the background for a new paradigm of floor-by-floor conquest of a Skyscraper by social activities.

The Downtown Incubator  is sequence of five superimposed atmospheres inspired by contradictory yet compelling programs.
Each floor takes the form and design of the specific flux of programs, each of the grounds, with its own hermetic iconography, represents another passion - for work or for leisure; the stack together represents the city of New York as a whole .

New York is big, Manhattan is a jungle.
The hotel brings the tourists and locals together through an active exchange of creation and consumption. It combines the public and private spaces scattered around in the hotel offering rooms but also spaces of interaction with the city, working hand in hand with an application that shares current activities in the incubator, users opinions and actions.
Creating new networks and connecting them with existing ones through an online exchange platform working closely with the hotel by accommodating various sleeping and living combinations. The objective is to develop tourism that boosts the local economy through the exchange and consumption of products and activities, allowing the development of a local network and a global consciousness.

It transforms the hostel to a tangible space influenced by the interactions created around and within it. It offers an authentic and responsible travel, based on existing values ??of the local community, by learning experiences on the environment, culture and life on the premises. Customers can customize the services they order according to their desires and their budget.

THE DOWNTOWN INCUBATOR APPLICATION
Using global digital trends as tools to empower and promote local tourism The Downtown Incubator Application is a platform creating a cultural and social exchange between tourists and locals, offering visitors a unique travel experience. From dancing classes to underground dinning, ephemeral exhibitions and accommodation possibilities, the application holds a rich and diverse database of current, underground, ephemeral or conventional activities in the city, giving various ways to experience the city.

COMMUNITY IMPACT
Exchanging with the local activities enhances the travelling experience; it becomes a learning journey creating a network between tourists and locals.
The platform uses common interest to create links between visitors and locals. It enables strongly established groups or professions to meet their similars in other cities, for instance between philosophical movements, gardeners, artists, religious groups etc. Creating these nodes enrich the learning of each community from one another, the local and the visiting one, opening the way for future collaborations and exchange.

THE HYPER GROUND
The Downtown incubator is, above all, a great public ground, nurturing all kind of customs and activities of its occupants.
It is an intensified fragment of the metropole, a true synthesis by stratum. The individual
commodities, the hotel rooms, discreetly find their place in the heart of these activities,
strengthening each floors purpose.
This hyper public ground is an �all activity and no sleep� floor.
The Downtown incubator is a trip beyond ourselves where the elevators become our main carriage.
The development of a non-articultion estheticism reinforces the symbolic autonomy of
each floor and intensifies the idea of voyage.

THE NETWORKING GROUND - "MORE WORK LESS SLEEP"
The TABLE transforms this vast platform into multiple small spaces. It runs along the floor dividing space as it relinks everyone using it. You can work in a silent corner, attend lectures, meet people using the application; and you can rest, sleep for a night in the middle of the day - by using a sleeping pod

THE CARDIO GROUND - "PLAY FOR WORK"
The cardio ground is invaded by activities related to the body. The running track, covering most of the floor, connects the activities and rooms, as a reminder to the continuous beat.

THE BIG BLUE GROUND - "RELAX AND PLAY"
This intensity is generated by a pool - distorted - creating singular, private and more public spaces. All the rooms face an iconic part of the pool, giving its users a special intimacy as well as a possible connection with all swimmers. Water is transformed from its fluid to vaporous conditions - a pool to spa, fountain to hammam etc. It becomes a promenade of tranquility and relaxation.

THE CONTEMPLATIVE GROUND - "RELAX"
The rooftop is an urban nature resort, where anyone can enjoy a picnic in the shade of the trees, a night in a cabin, a party around the fire. This last intensity is a complete relaxing floor, back to the nature in the heart of the city, an extension of Central Park.

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