jovoto / Ricola Limited Edition 2015 / Ricola / Briefing

Design your limited edition of the Ricola herb drops!

Background

Ricola
The internationally renowned, traditional Swiss cult brand Ricola can look back on a history of more than 75 years. Ricola is one of the most modern and innovative producers of cough drops and herbal specialities, exporting its herbal drops and teas to more than 50 countries.

What makes the brand so strong and popular are its values:

Switzerland
The herbs
The effect and the enjoyment

Herb drops
Since the invention of the famous Swiss original herb drop in 1940, Ricola has been developing and producing high-quality herb drops with much passion and expertise. And to this day the 40 flavors of the Ricola herbal drops have one thing in common: the blend of the magical 13 typical Ricola herbs, which can be adapted depending on the desired flavor.

The limited edition
For the first time Ricola now wishes to launch a limited edition of its famous herbal drops onto the worldwide market. Four different flavors are offered in one special multi-pack. While the four boxes can be seen through a transparent panel on the one side, an attractive and fresh design on the other side should encourage people to love and enjoy Ricola herb drops in summer. In total, four different designs will be produced and offered by retailers. Displays will be set up at selected stores, in which the four special packs of the Limited Edition will be presented.

Aim

The aim of the project is to create a stylish, cool and exclusive limited edition of the Ricola packaging design. This should result in more Swiss herb drops being sold and enjoyed in summer. The designs of the limited edition should have strong ties to the Ricola brand.

Task Definition

Develop an attractive design for the limited edition of the Ricola herb drops i.e. for the special multi-pack that contains four boxes of Ricola herb drops and will be available to buy in 2016.

We are looking for limited edition designs based on the four themes:

Switzerland
Summer
Herbs
Freshness

The limited edition pack will consist of the four winning designs. A Ricola jury will select the designs that will make it onto a shortlist, and Ricola’s Facebook fans may then choose the final winners that will be produced and then hit shelves worldwide!

The only specifications for your design idea are:

That in some form your design makes a reference to the Ricola brand and its brand values (Switzerland, effect & enjoyment, herbs).
That the original Ricola logo must be depicted on the front of the outer packaging’s flap lid (for information regarding the logo size and position, see ‘Materials’).
That the sides of the packaging must be blank to allow space for information regarding the products, i.e. the sides of the outer packaging should not have major color gradients so that everything can be printed either in white/light or black/dark lettering.
That the panel on the back, through which the four boxes of herb drops are visible, may not be printed on.

You can develop a design for one of the four themes (Switzerland, Summer, Herbs, Freshness) or a whole series of four designs.

Target Group

Women
35 - 48 years old
People with an affinity to nature, art, herbs, herbal lozenges

Tonality

Emotional
High quality
Young
Fresh

Mandatory requirements

The supplied Ricola logo (green with white outline) must be positioned in the respective size in the middle of the lid of the outer packaging (see punching crack).
You will find the exact position and size under ‘Materials’.
You have absolutely free rein in the choice of colors for your design.
You can suggest special finishes, embossing etc., but due to their increased production costs it is unlikely that they will be produced. Ideally, in addition to your special ideas you should also offer a version that can be printed normally.
Your design idea should reference the Ricola brand and its brand values.

There is no guideline as to whether you depict the content with photographic or purely graphic elements. But in both cases you should only use images:

for which you own the full copyright
for which the exclusive rights you can, if required, pass on to the client.
If 2. applies, please clearly highlight the third-party image material.

First Video Feedback

Ricola Feedback from jovoto on Vimeo.

Useful links

Ricola Website

Ricola Facebook

Download material

Click on the following links to download working material and additional information related to the project.

Halftime Feedback

Dear Ricola Limited Edition Designers and Illustrators,

We just talked to the client about his feedback and directions for the second half of the project.

Lets directly jump into a few but important criteria for your inspiration:

Inspiring Diversity

First of all thank you for a wide range of different designs, styles and ideas! Ricola really appreciates your creativity – they enjoy discovering many different ideas to have a close look, which ones will work best on the market. So keep going! We are excited to see your ideas and designs for the second half of the project!

The Logo & A NoGo

Please keep in mind not to touch, move or change the brand logo on the packaging in any way. Design elements should not overlay the logo. Secondly please do not use photos or photo-realistic images of people on the packaging.

The brand & Your Limited Edition Artwork

As long as your design matches one of the four themes „Switzerland, Summer, Herbs, Freshness“ Ricola does not want to limit your creativity – to let it flow and go wild for outstanding designs. But please make sure your design idea is not too far from the brand. (E.g. Animals or flowers might not be a perfect match for Ricola´s herbal drops.)

We are curious to see your great artworks in the second half of the project!

Comments

Show older comments (100)

sidata

almost 5 years ago

"Wer hat's erfunden?" ;D

EstherGeraldine

almost 5 years ago

Hi Jessica! I'm looking forward to this exciting competition and have already read the briefing. I had a look at the material as well. To avoid a missunderstanding I'd like to ask if I understood this correctly: There will be no nutritional information and ingredients list on the boxes itself? On the backside will be a transparent window, providing a view to the content and covering nearly the entire backside. This must be avoided so that the main design shall primarly cover the front (and the sides) according to the 3D visualization and punching pattern. Many thanks for answering my questions!

Jess

EstherGeraldine

almost 5 years ago

Hi Esther, So great that you're excited, we are too! Any additional information is written on the side of the box and the requirements for that section is mentioned above, "That the sides of the packaging must be blank to allow space for information regarding the products, i.e. the sides of the outer packaging should not have major color gradients so that everything can be printed either in white/light or black/dark lettering." Does that help answer your question? Looking forward to see what you design! Best, Jess

EstherGeraldine

almost 5 years ago

Oh I'm sorry... I've just overlooked that :-/ Yes, that's it! Everything is clear now :-) Many thanks, Jess!

Jess

EstherGeraldine

almost 5 years ago

No problem, you're very welcome :-)

Jess

almost 5 years ago

Hey everyone, This is an exciting one. I'm looking forward to see all of the fresh designs- Let your creativity go! Alles Gueti :-) Best, Jess

suyani

almost 5 years ago

hello everybody, dear jess! what should be written exactly on the front of the packaging?

Jess

suyani

almost 5 years ago

Hi Suyani,

Nice to see you! The flap lid should remain the same, with the Ricola logo otherwise the bottom part is only for your design. Feel free to use the 3D Limited Edition Box template in the materials section above.

Best, Jess

Iván Santiago

suyani

almost 5 years ago

Got it, Jess. I understand it shouldn't have any additional text in front like "limited edition" , "special edition" or something else.

qkarmark

almost 5 years ago

I have a question: if one were to focus on a single theme, how does that judging bear on the complete multi-pack and whether the 'style' of the four selections (boxes) ends up being quite different from each other?

Jess

qkarmark

almost 5 years ago

Hi Quentin, Ricola is looking for high quality single designs for the limited edition. If you plan a series, please create the visuals using one of the four themes and upload them as single entries. If you have any other questions, just let us know! Best, Jess

Judit Halász

qkarmark

almost 5 years ago

Hi Jessica, In fact in the brief there is wrote: "You can develop a design for one of the four themes (Switzerland, Summer, Herbs, Freshness) or a whole series of four designs." Isn't it correct then?

motif

almost 5 years ago

Hello everyone, Sounds good, really a exciting project, healthy brief and clear download material will make this more impact-full. Love to work for it. Good luck to all :)))

Jess

motif

almost 5 years ago

Looking forward to it too! :-)

Kah Khiong Lee

almost 5 years ago

Hai, This is so cool! Nice Project! Just a few question: Can you provide us a English template? Because i don't understand the language used right now,
The transparent area of the back, must we left it complete blank without any design or we can cover a little bit .. may be 25% ... with our design? Ricola have some many types of flavors. So, the new packaging is for all flavors or specific one like, Cranberry, Honey herb , ... Thanks

Jess

Kah Khiong Lee

almost 5 years ago

Hi Leonard, We're happy you like it! We already uploaded the template in English (thanks:) The transparent window must remain transparent. You should focus your main design to fit on the blank panel and if your designs runs over to the side with the transparent window, go for it- but it is important that text can be put on the side panels. So make sure the side panels don't have a distracting background where it would be hard to read text. The flavors of the four pack aren't set, so please focus on one of the four themes given- Switzerland, Summer, Herbs, Freshness.
All the best, Jess

annasaltastic

almost 5 years ago

Hi everyone, Does the logo have to be green and white or can that be changed? Thanks! Anna

Jess

annasaltastic

almost 5 years ago

Hi Anna, Thanks for asking! The Ricola logo must stay the same. You can find that info plus more important details in the briefing above. Best, Jess

AnnaNuthaThang

almost 5 years ago

Hi Jess! It's been a while...the platform is so different. I'd like to update my entry..do I have to re-submit a new idea to do so? I don't see the option to upload a new slide to my existing idea.

Jess

AnnaNuthaThang

almost 5 years ago

Hi Holly, It has has been a while, great to see you! The platform sure did get a makeover too. To update your entry: Click on the idea you'd like to update, for example via your dashboard under My Ideas. Then you can click on Edit Idea tab on the righthand side of the header bar. From there, you're on your editing page and you can see a "drag and drop or click to add box" at the bottom of the page where you can select your file and upload. On the edit page you can add, change the order of your slides and update your idea description. And don't forget to hit save changes! Anything else I can help you with? All the best, Jess

george_javis

almost 5 years ago

High Jessica, am thrilled to get started on the project that you have invited everyone to. Best of luck to everyone and may the best creative mind win!!

Jess

george_javis

almost 5 years ago

Hi George, Happy to hear it :) We're all excited about the fresh ideas flowing in!

Jess

almost 5 years ago

Dear all Ricola enthusiasts!

We've got a bit of feedback to make sure that we're all going in the right direction straight from the start:

You're designing the multi-pack package, that contains 4 different flavors of Ricola herbal drops boxes. It is not the package of the herbal drops directly.
Therefore it is not a classic package design it is a Limited Edition. Go wild, go artistic- Be creative with your designs.

We're excited for more awesome graphics, fun illustrations and beautiful works of art! All the best, Jess

Grico

Jess

almost 5 years ago

ah i also thought, they pick four of the designs for the herbal drops packages, which belong together to the limited edition! but i also just checked the size so 203 mm high is a bit to big for one, so i guess the 4 flavous will lay against each other!

Jess

almost 5 years ago

Right, the 4 packages of Ricola drops are packaged within the Limited Edition box that you are designing. Happy to make that clear for everyone!

Kah Khiong Lee

Jess

almost 5 years ago

Thanks for this information! At first, I though I have to design 4 little small one! Now it is clear!

spectrum_pie

almost 5 years ago

Hola, I'm quite new here (this would be my second project) so my question might sound a bit odd but here it is: I got few ideas for this design and I've started working on one. However, while browsing the entries I just realised someone else already came to a similar idea. It is not quite the same, but it's there and it was uploaded first. So basically idea is somewhat similar, but the design won't be. Do I give it up or is it ok to complete and submit it and let the crowd judge? Thanks :)

Jess

spectrum_pie

almost 5 years ago

Hi spectrum_pie, Great to have you here :-) And a very good question! It's important that you go through ideas first to make sure you're ideas aren't too similar to any that exist in the project already. However, it depends on the uniqueness of the idea itself and your execution. You can always upload your idea and then ask a project guide or the person directly whose idea you think it's similar to. Then we can decide what's the best and most respectful way to go on with your idea. Thanks again for asking! All the best, Jess

spectrum_pie

almost 5 years ago

Thanks Jessica, it is a good idea. I will think about it, whether to upload it or not and if I do, I will let you know so we can decide what to do with it :)