The internationally renowned, traditional Swiss cult brand Ricola can look back on a history of more than 75 years. Ricola is one of the most modern and innovative producers of cough drops and herbal specialities, exporting its herbal drops and teas to more than 50 countries.
What makes the brand so strong and popular are its values:
- The herbs
- The effect and the enjoyment
Since the invention of the famous Swiss original herb drop in 1940, Ricola has been developing and producing high-quality herb drops with much passion and expertise. And to this day the 40 flavors of the Ricola herbal drops have one thing in common: the blend of the magical 13 typical Ricola herbs, which can be adapted depending on the desired flavor.
The limited edition
For the first time Ricola now wishes to launch a limited edition of its famous herbal drops onto the worldwide market. Four different flavors are offered in one special multi-pack. While the four boxes can be seen through a transparent panel on the one side, an attractive and fresh design on the other side should encourage people to love and enjoy Ricola herb drops in summer. In total, four different designs will be produced and offered by retailers. Displays will be set up at selected stores, in which the four special packs of the Limited Edition will be presented.
The aim of the project is to create a stylish, cool and exclusive limited edition of the Ricola packaging design. This should result in more Swiss herb drops being sold and enjoyed in summer. The designs of the limited edition should have strong ties to the Ricola brand.