Ricola Nouveau (Limited Summer Edition)
A box wrapped in a design based on art nouveau aesthetic with an original illustration.
1/5

Solution

The aim is to interpret art nouveau elements in order to create a concept and a design which reinforce the ideas of freshness, herbs and healthy women. In this idea I have worked on some herbs used by Ricola in its products like primula veris (cowslip), sambucus nigra (elder), mentha piperita (peppermint), malva sylvestris (mallow), plantago lanceolata (plantain) and salvia officinalis (sage).

What does your design show?

A woman smelling ricola´s herbs, enjoying her wellness between them.

Which category (Switzerland, Summer, Herbs, Freshness) is your design focused on?

Herbs and freshness.

What is the unique idea about your design?

Provide freshness and healthness towards a design based on art nouveau features, communicating a way of life with herbal ornaments and fresh nature.

Is there a special story behind your design?

Art nouveau was a great issue and discovery when I was a student.

Other entries in this project

R1
G_Sasha
27
36
7.98
Fresh
Kakel
25
39
7.91