COLORFUL BRIGTH INFUSION
MASSIVE CONSUME PRODUCT PACKAGING STYLE
1/5

Solution

WHEN I DESIGN PACKAGING I ALWAYS THINK “I WOULD LIKE TO SEE JUST THIS IN THE SUPERMARKET SHELVES” THEREFORE CATCH ATTENTION OF CONSUMERS.

What does your design show?

THE CLIENT SCAN THE QR CODE WITH ANY MOBILE DEVICE AND WATCH A 5 MIN. VIDEO WHERE THE RICOLA´S PUBLIC RELATIONS MANAGER INVITES TO THE AUDIENCE TAKING A WARM CUP OF HERB INFUSION, MEANWHILE EXPLAINS -LIKE FACE TO FACE TALKING- THE 75 ANNIVERSARY HERITAGE AND THE ORIGINS OF THIS LIMITED EDITION FLAVORS SERIES. A MORE INTIMATE AND DIRECT PLUS MATERIAL TO ENHANCE THE RICOLA´S UPCOMING LAUNCH IN 2016.

Which category (Switzerland, Summer, Herbs, Freshness) is your design focused on?

I COVER THE 4 ISSUES WITH A LINK IN GRAPHICS JUST A FLAVORS SERIES MULTI-PACK WHERE FONT TYPES NAMES AND HERB TYPES IMAGES ARE LINK AT THE FRONT OF EVERY PACK

What is the unique idea about your design?

A MULTI-PACK PRODUCT SERIES NEEDS A GRAPHIC STYLE THAT INTEGRATE DIFFERENT CONTENT DROPS AND FLAVORS FOR EASIER RECOGNITION AND ALWAYS REMARKING "NEW"

Is there a special story behind your design?

SEVERAL OF MY DESIGNS LATER I CAN SEE WHEN BUYING AT SUPERMARKET, I ALWAYS WANT TO REACH THAT KIND OF GOAL, AND I DID IT YEARS AGO.

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