We live in the age of tehnology and emails, but where are the fun and joy to send or receive a postcard? Where is the pleasure of seeing your loved ones handwriting? So, why not reuse the packaging as a postcard. At the same time, this can be a good advertisement because of the Ricola’s logo on postcard. The design suggests freshness and coolness in a hot summer day, exactly the same feelings that Ricola drops give you. All of these with a vintage-touch!
Ricola Limited Edition 2015
What does your design show?
Which category (Switzerland, Summer, Herbs, Freshness) is your design focused on?
What is the unique idea about your design?
To reuse the packaging and bring people together.
Is there a special story behind your design?