The last of the four packages is about the special herbal flavour and combination as he heart of the Ricola drops. You need the knowledge of the right combination, you need quality and freshness. All together you will get THIS Ricola taste and effect.
The package in light green shows a bunch of herbs (in different colours from green to violet) and an enlighted Ricola drop against the background of a Swiss mountain, made out of ice.
The design is focussed on herbs in a Swiss context. Herbs are refreshing, beautiful, smelling good - and at best you get them from the Swiss mountains with their pure and unspoiled nature.
It shows healthy herbs in a cool and refreshing context and way.
It is the result of thinking about Ricola, the look of the "normal" packages you find in the supermarkets on one hand and the smart TV-spots on the other hand. I wanted to have a special design, that makes a difference on this occasion and reflects a possible mood and emotional context of the drops - apart from being healthy.
