Woman in bikini on the beach playing the alp horn.
What does your design show?
Woman on the beach playing the alp horn emitting a melody out of herbs.
Which category (Switzerland, Summer, Herbs, Freshness) is your design focused on?
What is the unique idea about your design?
Comprising all the themes in one simple idea; a woman in bikini representing summer, the alp horn for Ricola and Switzerland, herbs representing a fresh sound emitted by the horn
Is there a special story behind your design?
The story derives from the traditional dude with the alp horn that is shown in the Ricola advertisement. Her girlfriend steal his alp horn for one day and goes on the beach to play some music. I can almost see a good idea for a commercial video :)