Ricola Limited Edition 2015

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MiP°
MiP°- ideas concept for Ricola! MiP° = Memories in Postcards
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Solution

This idea is the upgrading from my idea MiM (https://ricola2015.jovoto.com/ideas/41752)

What does your design show?

The concept based on the idea to use the packaging twice. In this prototype the idea is to use the packaging as a postcard. You see an old VW-bus with integrated Ricola herbs composition. The spare tire on the roof builds the holder for the herbs :) DIY and some creativity can change the (Ricola) world :-))

Which category (Switzerland, Summer, Herbs, Freshness) is your design focused on?

This prototype shows a mix of the Ricola themes.

What is the unique idea about your design?

  • To use the packaging twice!

Is there a special story behind your design?

Yes: Think twice!