The hotel room has been fundamentally the same in design for the past hundred years: bed; desk; bathroom; chair; lamp; TV. However, guests have changed dramatically: they are more technologically savvy, design-aware, in-tune with their sleeping and grooming habits and more sensitive to their surroundings than ever before. In general, travelers have much higher expectations for their hotel experiences, yet typical guest room design has had trouble innovating to match these rising expectations.
Marriott International wants to usher in a new wave of thinking around the way in which hotel rooms are designed and built. Rather than refining or tweaking the traditional hotel room experience, Marriott International wants to push the reset button and design a hotel room from the ground up, incorporating the needs and wants of not just the modern traveler, but the traveler of the future.