The hotel room has been fundamentally the same in design for the past hundred years: bed; desk; bathroom; chair; lamp; TV. However, guests have changed dramatically: they are more technologically savvy, design-aware, in-tune with their sleeping and grooming habits and more sensitive to their surroundings than ever before. In general, travelers have much higher expectations for their hotel experiences, yet typical guest room design has had trouble innovating to match these rising expectations.
Marriott International wants to usher in a new wave of thinking around the way in which hotel rooms are designed and built. Rather than refining or tweaking the traditional hotel room experience, Marriott International wants to push the reset button and design a hotel room from the ground up, incorporating the needs and wants of not just the modern traveler, but the traveler of the future.
Develop the hotel guestroom experience that might exist ten years from now. Break through traditional approaches and create a physical space based upon what you imagine are the wants and needs of the traveler in 2022 and beyond. Your thinking should be bold and groundbreaking.
Think about the automobile industry’s practice of building concept vehicles to showcase new styling and technology. These concept cars are used to gauge customer reaction to new and radical designs. Marriott wants to undertake a similar approach within the hotel space by concepting guest rooms rather than cars.
Designers should consider, but not be constrained by, the many activities that take place in a hotel room including:
- Sleeping+ Relaxing
- Bathing + Grooming
- Connecting with technology
- Storing luggage + personal items
- Eating + drinking
Express your idea with descriptions and visuals of the concepts. Feel free to explore multi-media (e.g. video, 3D modeling, architectural sketches) and make sure all drawings are to scale.
Visual concepts should be accompanied by:
- Text definitions of each design component of the hotel room and how it is updated from its current state
- A description of how the concepts will enhance the guest’s overall hotel experience
- The physical limitations of the space are four walls with one wall, outward-facing (windowed). Design the space within a footprint that can accommodate up to four adults.
The total prize money for this challenge is $15,000 and will be broken down in the following way:
Community Prize: $7,500
- 1st: $3,500
- 3rd: $1000
- 4th-6th: $500
Jury Prize: $7,500
- Winner: $4,000
- 1st Runner Up: $2,500
- 2nd Runner Up: $ 1,000
The target group includes overnight travelers who are early adopters by nature. The target group is envisioned as ranging in age from 30’s to 40’s with a deep appreciation for style + design as well as having a demand for multi-functional spaces and modern conveniences.
Design Considerations + Macrotrends:
- Adaptability of space
- Technology Integration
- Multi-functionality of furniture
- Customization + personalization
- Personal privacy
- Security + safety
- Lighting + sound
- Design intelligence
- Energy efficiency