Multi Channel Movies
MCM: A more intense experience of watching movies by having multimedia content.


please see presentation slides or read german description.

What need does your smart TV app fulfill (e.g. entertainment, information)?

Entertainment, Curiosity, Puzzles, the urge to explore

How does your smart TV app work (function description/user scenario)?

The user borrows / buys a movie / series and play them via Video On Demand (Online Stream). While the user views the video he gets additional content occurred. This can for example be sent by mail to a smartphone or by an app to a tablet. Calls during the film are also possible. The timing and the kind of the additional content specify the producers themselves.

What hardware is necessary to use your smart TV app (TV, camera, smartphone, tablet etc.)?

Smart TV, Tablet, Smartphone

Who is the target group for your smart TV app?

"Developers": Production companies that want to make their series more interesting with additional content Production companies that want to develop a new kind of film.

"Audience": Users, for which a normal movie / series is not enough Users that want to experience a movie / series with multimedia content -> Possible (main) target group: Hedonists & Expeditive

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