Save Your Privacy

In the era of digital acquisitiveness of data, the citizens‘ privacy is threatened more than ever before. Only some years ago, the Department of the Interior was considered to be the Big Brother no. 1. Today, big data-processing commercial enterprises are in the center of attention. Google, Facebook and Payback collect tons of data from customers, interlink the data and trade with it without having been restricted by politics so far. Furthermore, customers lose control over their data because of international agreements that enable the data of air passengers to be circulated as well as the SWIFT-Agreement concerning the circulation of bank data.

This development is a global problem which the Greens in Germany address, since the activities of the conservative-liberal federal government in this area is not at all enough for the party: „Committed Sunday sermons and coffee parties with internet activists improve the public perception of the black-yellow coalition government but in reality nothing enhances the precarious situation of the data privacy protection.“ (Robert Heinrich, Chief of Press and PR of the The Greens)

From The Greens‘ point of view, this development has to be confronted with relevant legislative initiatives on the one hand and with well-founded explanations on the other hand.

Communication goals:
The Greens aim at improving the citizens‘ privacy of personal data. They want to make the citizens aware of the necessity to protect their privacy on their own - through “informational self-defense” if necessary. Therefore, they have launched the website datenschutz-ist-buergerrecht.de in 2008 which provides numerous hints to how to protect one‘s personal data:
https://www.datenschutz-ist-buergerrecht.de/was-geschieht-mit-deinen-daten

The communicative implementation of this topic in a serious yet pointed way is a difficult task since The Greens would like to prevent populism and empty phrases. It already starts with the question of how to present data protection and it ends with the difficulty of how to identify an explicit „bogeyman“ whom to oppose politically.

Consequently, the aim of this campaign is about how to make this topic tangible and how to arouse people‘s interest for their own sake. In doing so, the topic needs to be prepared in such a comprehensible way that it discloses itself to the public immediately in The Greens‘ actions on demonstrations and other events. Not all people are internet freaks who have deep knowledge in this topic. Therefore, The Greens‘ political position and their aim of clarification concerning the data protection needs to be quickly recognizable.

Develop ideas for simple and inexpensive campaign material (e.g. postcards, air balloons, flyers, posters, digital widgets) which The Greens‘ activists can use for their local political campaigns as well as on the internet. The first action the Greens want to use those ideas for is the big civil rights demonstration „Freedom instead of Fear“ on September, 11th in Berlin.
If you can think of additional communication channels which make sense from your point of view: Go ahead! There are no limits to your creativity!   
It is important, however, that the production of these ideas is easy, quick and inexpensive.

• Altogether: all citizens and the general public
• Main target group: citizens with interest in data protection, internet savvy and rather urban

• pointed,
• emotional,
• with a wink as well,
• but also oriented on strong arguments and facts

• This contest focuses on an information campaign. A constructive dispute with The Greens‘ interest in clarification is in demand. Therefore, the contest should not become a platform for a party‘s skirmish.
• The color green should be included
• The logo can be included in the background   
• an URL for identification possible
• Do not use key visuals which cause costs for The Greens afterwards or whose use will be limited.

Click on the following links to download working material and additional information related to the project.

• Logo