Mouse and Cat - it's wild out there

Solution

It's wild out there.Using analogy of "mouse" that represent user's control in hand on digital application, the campaign literally shifting means of "mouse" and generate the interaction behavior of mouse and cat. A campaign that stimulate visual perception of "awareness-from-threat" by using common perception of natural behavior between mouse and cat. The campaign applies on some BTL products such mouse pad, t-shirt and free postcard.

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