To share is to share.

Solution

To share is to share, Don't be fooled.This is a warning to people that believe so much in social media security systems. We all have to be aware that shared information is open to all over the world and cannot be stopped.
Some great ways to expand the campaign would be to distribute some "samples" of "How UNprotect your information" like a transparent vault, a transparent money-pig, etc.
An interesting idea for online strategy would be to create some jonh Does and share their life in a realtime information database, like a BigBrother data file. It would be funny.
Well, hope you like it.