sould out

Solution

<p>Sould(soul+sold) out!</p><p><br></p><p>Theory:</p>

The exaggerated illustration of �selling� your soul to the internet aims to emphasize the risks of handing out private data to the internet.


Implementation:

A:

Private date becomes an economic resource in the internet. To emphasize this the individual is illustrated as an product by wearing clothes with the �sould out� claim.


On big events like concerts or sports events a great number of people wearing this clothes acting as �mass products�can draw an impressive picture.


Thought big, there could be an hole �sould out�-collection realized through an design-competition f.e., to make this political statement an fashion statement. This could help spreading the message.


B:

The exaggerated picture of a naked empty shell left back when you once sold your private data is another way to illustrate the risky situation too . This can be communicated by unclothed display dummies which are installed in well visited places. Instead of the head of the dummy there is installed an rounded sing with the �sould out� claim. This bizarre picture can generate good attention too.


Pictures of display-dummies just used for illustration-reasons. The rights are reserved to corbis and are not part of the idea if sold.