breathe, feel and think about it...
breathe, feel and think about it...

Solution

breathe, feel and think about it...

1st STEP
One of the best ways of getting attention is to use public figures and envolve them in the "cause" , so why not use some of them :
get the theme be talked in media ....

a. use of public figure: ask some reference people in diferent areas to use one of the sgirts and take a picture with one of the animals, then spread the photos in outdoors and print media. This can cause interessant themes of conversations and "jokes" because all of us knows the difficulty of photograph live animals so could be interesting and we can do that almost for free because almost every figure likes to contribute for a cause "dress the shirt"

b. make some merchandising material using different aproaches : t-shirts, bags, money boxes, relaxation toys , ...., using all the themes: lungs, heart and brian...
select the material suport that are ecological and susteinable, and make parceries with the companies

2nd STEP
Let people be involved - create several actions that give the oportunity to people of contributing 

a. public and reference places:

1. place a giant interactif money box with the shape of a globe, like an sculpture but an interactif one when people passed trough it can interact and with a simple gest the dots transforme into diferent animals ....

2. interactif floor squares that can be placed in public places with lot of people to make them have a little fun and contribute to the cause