just DO ITT
Organized global marathons to raise funds. Play is on oxygen and running. By highlighting oxygen needs, the point is made.

Solution

Each runner enters into their local marathon and pay a fee, all proceeds benefit the rainforest. Marathons are quite popular, many runners enter and it's a great way to raise funds. Millions of runners will enter, and thousands more who don't run as good but want to walk....


Runners go to RunForYasuni.Com and register their group, location and donation goals. There will be a global page where all can view the fundraising totals.