Save the Arctic

Help save the Arctic by generating signatures for a global sanctuary! €5,500 prize pool

Help save the Arctic by generating signatures for a global sanctuary!

Background

Oil drilling and climate change are threatening the Arctic, but Greenpeace is committed to protecting this unique region: on www.savethearctic.org already more than two million people worldwide are supporting the campaign to protect the Arctic. We want to further increase this number – which is why we need your help!

 

Shell and other corporations want to drill for oil in the Arctic, although oil drilling is particularly dangerous in this area due to the extreme conditions. There is no safe method to deal with oil spills in the freezing waters of the Arctic. 

 

Greenpeace activists are actively campaigning with protests against the oil companies’ Arctic projects. With the signatures on www.savethearctic.org Greenpeace wants to increase the pressure on politicians and corporations, in order to enforce an internationally recognized global sanctuary and ban offshore drilling for oil in Arctic waters.

 

The problem: The Arctic keeps the world climate stable and is therefore important for everyone in the world. But it is far away and doesn’t have much of a visible impact on the personal lives of most people. How can we manage to win over the people in Germany and encourage them to help protect this extraordinary region?

 

Greenpeace is a non-violent, independent and charitable environmental protection organization. Since 1971 Greenpeace has been dedicated on an international level to the protection of our natural environment. And its first priority is the principle of non-violence. The organization is independent from governments, political parties and economic interest groups.

Aim

Greenpeace is looking for fresh and unusual ideas that will attract attention to savethearctic.org and that will convince millions of people to sign the petition!

Task Definition

Develop clever and unusual communication ideas that encourage as many people as possible to sign the Greenpeace petition on www.savethearctic.org to protect the Arctic!

 

Your ideas can be:

  1. Ideas for classic online media (e.g. banners)
  2. Social media ideas that spread virally by themselves, e.g. web films, web applications etc.
  3. Ideas that are easy to realize and which encourage people to become active themselves and inform others about the Arctic campaign by Greenpeace and/or to collect signatures
  4. Ideas that support the 4300 volunteers from Greenpeace in their work at info stands on the street 

We are not looking for ideas for classic communication measures like print campaigns, poster visuals, TV or radio ads, as they would exceed the budget available.

 

Target Group

  • Of course every signature is just as valuable to the initiative and all signatures are welcome.
  • Experience shows, however, that people from the socio-ecological and ethically-oriented middle-classes (oriented on the so-called ‘Sinus-Milieus’ in Germany) are most likely to participate in the initiative, which is why they constitute the core target group.

Tonality

  • smart
  • emotional but not sentimental
  • proactive 
  • committed
  • authentic

Mandatory requirements

  • All ideas are welcome!
  • The petition website www.savethearctic.org must be included in your idea!
  • From text manuscripts down to a finished campaign, everything is welcome!
  • Ideas with good feasibility and low costs will have an advantage.

 

Halftime Feedback

 

 

Overall Feeback

Thanks a bunch so far! We have a lot of single good, interesting and unique ideas with a wide range – and  actually they are  from all over the world!

 

What is missing and we would like you to think of and work on is scalability, connectivity from on- and offline (think about connecting like urban guerilla events and Facebook) as well as the tonality in some ideas.

 

Scalability

1) Make sure that your key-visual and design is scalable,

So try to work with illustrations that can be used on pins, stickers and shirts as well as huge prints or projections on fascades of buildings

2) Scalabilty in the sense of efficiency and expanding the campaign from a small a test run to huge international scale, that can be used internationally if its a killer idea.

 

Efficiency & Connectivity

Keep in mind the goal of the project. The aim is to find and run unusual ideas that will attract a lot of attention to savethearctic.org and that will convince millions of people to sign the petition. Please think how you can create extremely high reach with your idea AND work on a smart connection to online media like Facebook to really GET millions of signatures.

 

Media

We think the full potential of SOCIAL and ONLINE media has not be en used yet. Please try to focus on Facebook, Twitter and banners to get millions of people engaged and sign the petition. The campaign website www.savethearctiv.org is run by international offices from Greenpeace in multi languages so it will be a bigger step and much more expansive to implement ideas there.

 

But - If you have an extreme killer idea, you can suggest ideas for the website as well. The most realistic way i would recommend you, will be to suggest a test run in germany, and it can be a small but smart killer idea, provide scalability and then, if its a big success, why should greenpeace not think of  expanding it internationally ? = )

 

Greenpeace suggested you could connect your idea with their existing media as well. Here are awesome videos, some of them have already been posted in the comments.

 

http://www.youtube.com/watch?v=4XpF04nximI

http://www.youtube.com/watch?v=GCFFtUiCvAc

http://www.youtube.com/watch?v=tL_vqgJH3DY&feature=player_embedded

 

Tonality

Greenpeace is and its campaigns are political, active, emotionally strong, clear, direct and brave – campaigns take place where the origin of the problem is and confront the people that are responsible with their problem.

Actions and campaigns are not aggressive but provoking – and should be smart.  Usually they get high recognition – just think of activists climbing on a nuclear power plant to place a huge poster there – and have a strong connection between the action itself and media.

 

Yeah! = )

Thats a lot of feedback.  Please take the feedback as inspiration to sharp your idea – or create something new.  We would love to get to the point – that we finally created killer ideas to get millions of signatures to save the Arctic. Together.

 

Download material

Click on the following links to download working material and additional information related to the project.

Comments


Show all comments (42)
Xavier

1SKYCRAPER. 6WOMEN. NOPERSMISSION!!!

WHAT WOULD YOU DO TO SAVE THE ARCTIC?!!!

http://iceclimb.savethearctic.org/

:)

DENKdifferent

coool! wow!!! brave women!!!!!

JeskoStoetzer

Dear All,

i just got news from Greenpeace!

*soft drumroll getting louder*

The special price RubberBoatRide goes to voto and resonatorcoop!

Are you going to send us some pictures, voto and resonatorcoop? = ) That would be great!

Congrats! – And thanks everybody again for your amazing work and great results!

Yours
Jesko

ChristinWeller

congrats voto and resonatorcoop!!! please post sopme photos here after the tour =)

Xavier

I DON'T GET GREENPEACE!!!
1st THEY SELECTED AS CLIENTS CHOICE WINNER AN IDEA THAT COPIED MY ARTWORKS AND MY MELTED CONCEPT!!!
THEN THEY HAVEN'T USE ANY OF THESE AWESOME IDEAS TO PLACE THEM BUT THEY MADE SOME BEAR PET?!!!
AND NOW THEY HAVE LAUNCH AND EVENT THAT IS A COPY OF MY BLACK DAY IDEA!!!
DAMN!!!

THIS IS THE EMAIL:

Hi Xavier,

Want to see the world’s largest polar bear? Well, her name’s Aurora and you can walk with her as part of a giant global day to protect the Arctic.

Come have a fun day out in London on Sunday 15 September and join thousands around the world roaring for the Arctic.

The Arctic is melting at a rate that is unparalleled in recorded history and right now oil companies like Shell are lining up to exploit the fragile Arctic. As the ice reaches its lowest point of the year next month, thousands of us across the globe will come together in a global Arctic uproar to challenge these oil drillers. We can’t let these companies get away with profiteering from climate change.

We really need you to be with us on 15 September. It’s totally free and will be a LOT of fun.

Aurora is part protest, part performance - all Arctic. She is a giant super-puppet - the size of a double decker bus - and her fur carries the names of each and every member of the movement to save the Arctic. She will bring the voice and spirit of the Arctic and everyone defending it to oil companies on their home turf in an epic parade through the capital. At the same time, people in over 70 cities across the world will be joining us to create a massive global protest against Arctic destruction.

The parade will start at lunchtime on the 15th of September and will take us through central London. There will be lots of family-friendly activities and you can even interact with Aurora herself. And don’t worry if you don’t live in London - there will be coach services from other locations that will take you to the parade, or you can book your train ticket now to get a cheap fare.

This is a day you won’t want to miss. Sign up now to say you’ll be part of something epic and we'll send you further information about the day.

Hope to see you there,

Fran and the whole Aurora team

PS: If you’d prefer not to walk, you can join by bike, roller skates or any other form of pollution-free transport!

WHAT'S GOING ON HERE!!!
JOVOTO???

bonibom

as i see, they liked my polar bear visual, which breaks into small pieces because of the influence of black color! strange coincidence!:)

http://www.greenpeace.org/internation...

my ideas

http://uploads.jovo.to/idea_attachmen...

http://savethearctic.jovoto.com/ideas...

bonibom

i'm curious to know who was the first:)

bonibom

https://si0.twimg.com/profile_images/...

here is also their pic profile on twitter:)

JeskoStoetzer

Dear Xavier,

thanks for sharing your concern. I had a closer look into it to see, understand and solve this issue.

• I do not see your idea being particularly copied in the licensed ideas. One idea shows an illustration that is indeed a bit close to yours but this is definitively not the key part of the idea itself.

• Greenpeace is still working with the licensed ideas to find the best way to put them into practise.

• You suggested an event on the streets called "Black Day Movement Manifesto"– Greenpeace London invited you to an event called "Aurora is coming", that will be a demonstration on the streets with a giant polar bear!
I think thats completely different.

http://www.greenpeace.org.uk/groups/b...
http://action.greenpeace.org.uk/page/...

In the "ps.:" they invite you to take part and join the demonstration with "bike, roller skates or any other form of pollution-free transport", right – but you can definitively not claim doing a demonstration, or taking part on a demonstration with bikes or roller skates as a level of uniqueness or new invention.

Dear Bonibom,

i can definitely not see justified interferences between pasted polar bears and oil rigs on a broken car window and the illustration. That is definitely not interferences of level of uniqueness. Secondly i think Greenpeace worked with this image way before the project on jovoto.

Yours
Jesko

Xavier

Its ok dear Jesko anyways it wouldn't happen anything about it... Cause it won't happened during the contest process... I mean the similar artwork the only difference is the yellow color and "stop shell and oil drilling", meanwhile mine says "savethe arctic, stop oil drilling"... The other stuff of that idea was taken from christin aka pointsofpixels idea...
But as I told we don't care about it anymore...
We just want that GP save the arctic... Lets see what will happend...
:)

LKK1511

Your work always wonderful! It was quite sad and disappoint to hear about this incident! But, keep faith on your great work! May be it will attract other client. Good luck!

Elina

I think that many here would like to help Greenpeace and not getting the money. Just had Greenpeace posted by Xavier and Christine personally and asked about the possibility of using their ideas or their parts I think that such matters were not.

Xavier

The same structure of my idea Black Melting, they just changed the name and kept their campaign colors... A of course, there will be a "bear" riding a bike... Prrr...
http://savethearctic.org/iceride

Xavier

I've talked with GP London (twitter: @savethearctic) and they told me that indeed it similar idea but they had never seen it before today, it was a coincidence... I do believe them... Now it's ok... They said they really like it and hope we all join this 15 sept into the ICERIDE!!! They are working hard to SAVETHEARCTIC!!! So, lets do it my jovotans friends!!!
:)

Xavier

I YOU GUYS STILL INTERESTED IN HELPING GREENPEACE TO SAVE THE ARCTIC PLEASE GO TO:

https://secure.greenpeace.org.uk/page...

GREENPEACE ACTIVIST HAVE BEEN CAPTURE AND WE NEED TO MAKE A CALL BY SENDING AN EMAIL TO RUSSIAN EMBASSOR TO REALEASE THEM. JUST HAVE TO FILL THE FORM FROM THE LINK ABOVE AND SEND IT!!!

LET'S STILL HELP TO SAVE THE ARCTIC!!!

:)

JeskoStoetzer

Thanks a for sharing, Xavier!

Xavier

PLEASE THE ARCTIC30 HAVE BEEN OFFICIAL CHARGED OF PIRACY!!!

GREENPEACE NEED OUR HELP!!! FOR THOSE WHO REALLY CARE ABOUT THIS, HERE IS THE LINK FOR WHAT THEY NEED TODAY AND NOW!!!

SOME DONATION NO MATTER THE AMOUNT!!!
PLEEEEEEEEEASE HELP THEM!!!

http://act.gp/1aaDias

THEY DON'T TAKE MONEY FROM GOVERMENTS OR PRIVATE COMPANIES, JUST FROM HUMANS THAT REALLY CARE ABOUT THE ENVIRONMENT AND NATURE!!!

THEY ARE REALLY ARCTIC SAVERS!!! REALLY ARCTIC HEROES!!!

:)

Xavier

THIS IS THE EMAIL I RECEIVED:

Xavier,

A Russian court has just formally charged 28 Greenpeace activists and 2 freelance journalists with piracy. Two Canadians are among them.

If convicted, each could face up to fifteen years in a Russian prison. All for the crime of peacefully protesting oil drilling in the Arctic. It’s the most serious threat to Greenpeace’s environmental work since French secret service agents bombed and sunk the Greenpeace ship Rainbow Warrior — killing a crew member — back in 1985.

But we didn’t back down then and can’t back down now — no matter how far those in power go to silence the people who speak out against Arctic oil drilling and environmental destruction. With your support, we can stop drilling in the Arctic just like we stopped French nuclear weapons testing three decades ago.

If you have been waiting for the right time to make a gift to Greenpeace, this is it. More than ever, we need your support to help save the Arctic and for all the work we do to protect the environment. Please chip in whatever you can today. The stakes couldn’t be higher.

The scene from the Greenpeace ship Arctic Sunrise three weeks ago was almost unbelievable.

Using a helicopter and ropes, fifteen armed Russian special forces agents boarded the ship and started rounding up everyone onboard, assembling them on the helideck and taking control of the ship. The crew was eventually moved to the main area of the ship and put under guard while the ship was towed to the Russian city of Murmansk.

It was in Murmansk where, just last week, the last of the Greenpeace activists were charged with piracy. They’re not pirates. Peaceful protest isn’t piracy. It’s the voice that our environment desperately needs right now.

Don’t let that voice and the voices of those charged with piracy in Russia be silenced. Please help support our work to save the Arctic and protect the environment by making a gift today.

Greenpeace doesn’t take money from corporations or governments so that we can stay independent and do what’s necessary to protect the environment. Especially when corporations and governments are the ones threatening our environment in the first place.

We rely entirely on financial support from people like you to do the work that we do. I wouldn’t want it any other way. Thanks for all you do.

With thanks,

Christy Ferguson
Arctic Campaign
Greenpeace Canada

P.S. A Russian court has just formally charged 28 Greenpeace activists and 2 freelance journalists, including 2 Canadians, with piracy for protesting Arctic drilling. Please make your most generous contribution today and support our work to save the Arctic and protect the environment.