Short �video / animation file� focusing on the as is vs. could be in case of an oil pollution.. At the end of this animation with an appeal to visit www.savethearctic.org an sign the petition. This video file can be shared on community sites like Facebook or Twitter, reaching millions of people fast.. It can be uploaded additionally to YouTube = reaching a lot of people + the more people watch it, the greater the chance to earn �additional money�, which can be used for example for printing materials.
Save the Arctic
What problem does your idea solve?
Describes the consequences of an oil disaster as a movie...
How does your idea solve the problem?
Via internet / social networks millions of people can be reached and motivated to sign the petition.. Very cost effective...
Which (communication) means are necessary to turn your idea into a reality?
Video file to be shared / uploaded