ON Web: see animated gifs
GIF 01: http://m.uploadedit.com/b015/1369864161990.gif
GIF 02: http://m.uploadedit.com/b015/1369801203110.gif
to be implemented on Online advertising.
On the Streets:
part of this idea consists on the placement of big guerrilla stickers (wich has the mouse cursor symbol shape) over an stencil advertising with a web button shape, the contrast of this well known elements recreate the simple action of clicking the petition to save the Arctic in a striking way, inviting to the people to sign immediately.
This campaign must to be placed in very estrategic places like public stations of any kind, busy streets, maybe sidewalks, Wi-fi Zones....