What problem does your idea solve?
the idea consist in the implementation of this self explanatory visual key, starting from the concept of the "time running out" through a hourglass. the proposed graphic style, is clearly versatile to apply in different ways, wich can be, street marketing and Online advertising.
How does your idea solve the problem?
comunicate to the people that a tiny gesture, like the simple Clicking action (sending the petition) can change the Arctic future, so, can change the future of the entire world.
Which (communication) means are necessary to turn your idea into a reality?
Street & Online advertising.