Place an polar bear figure in the public area
Is this Ambient Media?
1/4

Solution

We could take a photo from behind polar bear.
I dont know the name of it, but I'm sure, after people take a photo, they will share to social network. does it make a sense?

What problem does your idea solve?

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How does your idea solve the problem?

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Which (communication) means are necessary to turn your idea into a reality?

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