Some thoughts on how to go viral.
Individual Tags as Snowfakes no part of the Idea anymore: As AlexSuchy already has submitted an Idea with personalized snowflakes I took this out of my idea. Tags as personalized snowflakes/ice-floes anyhow could work very well in this Idea. Have a look at AlexSuchys Idea how this could look like: http://savethearctic.jovoto.com/ideas/29105
How does it work:
1.Greenpeace will set up an online-map of the arctic and the area to protect ( this map could also be used to monnunicate the problems in specific areas).
2. Everyone who signs the petition can tag himself in the protective area at a unique coordinate.
Incentives to participate:
Help save the arctic
Being part of a world-record
Optional: When the goal is reached there will be:
a) a lottery where all subscriber can win prices
b) prices that go to the subscribers who got the most friends to participate
Prices could include small ones like t-shirts or bigger ones like meeting celebrities getting a ice-monument in the arctis or even naming the protected area after the winner....)
What does it communicate:
Together we are strong (shows the power of the community).
The arctis belongs to everyone and everyone can claim his part virtual and in reality.