take by surprise- an talking gorila t.v anchor report/ news about the arctic
What problem does your idea solve?
make people stop a second to think about what they areseeing not only a usual image of the Arctic
How does your idea solve the problem?
stop one second,they are showing another danger ecosystem is it the correct ad?another in danger eco/animal//specie is showing
Which (communication) means are necessary to turn your idea into a reality?
posters,ad,magazines,spot t.v,bags,t-shirts, unexpensive objects,mugs,etc.