RipOffOil
RIP OFF THE OIL FROM THE ARTIC SANCTUARY!
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Solution

ADVERTISING WITH 2 LAYERS. ONE IS BLACK, THAT MEANS THE OIL AND THE SECOND LAYER IS THE ARTIC 
SANCTUARY WITH POLAR BEARS, ENJOYING LIFE. YOU HAVE TO RIP OFF THE LAYER WITH OIL AND SCAN THE 
QR CODE TO SIGN THE PETITION, TO SAVE THE ARTIC. RIPING OFF THE OIL LAYER IS SORT OF AN ACT, YOU SEE THE RESULTS ON PAPER, SIGNING THE PETITION THE RESULTS WILL BE FOR REAL.

more to come!!

What problem does your idea solve?

Is easy to join the cause because it's a tangible communication. The people see the beneficial effects right away.

How does your idea solve the problem?

People will make the first step in save the Artic by riping off the oil layer and then signing the petition online.

Which (communication) means are necessary to turn your idea into a reality?

Print, online ads and viral video.