real life
polar bears playing with oil barrels
1/3

Solution

The basic idea is to provide a succinct and emotional metaphor to illustrate the issue in a simple way. By the exaggerated representation (living polar bear vs. oil barrel) the core message is quite clearly, thereby forcing the viewer a thought process � it is not possible to  �look away� because you want to see the polar bears..


Die Grundidee besteht in der Schaffung einer möglichst prägnanten und emotionalen Metapher,  um der Zielgruppe die Problematik auf einfachem Weg zu verdeutlichen.

Durch die überspitzte Darstellung  (lebender Eisbär vs. Ölfass) kann die Kernaussage relativ eindeutig, plakativ vermittelt werden,  wodurch beim Betrachter ein Denkprozess mehr oder weniger erzwungen wird � Wegschauen geht nicht, man will schließlich die Eisbären sehen.  

What problem does your idea solve?

  • easy access to the relevant target group (zoo = affinity for Nature)

  • possibility of immediately taking action, as long as the emotional effect still works (sign in the petition)

  • spreading the message (photos and videos on eg facebook and others or other media (press))

Which (communication) means are necessary to turn your idea into a reality?

plastic barrels, window stickers, info-flyer, approval of the zoo (should not be a problem - polar bears used to play with similar plastic barrels)

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