What problem does your idea solve?
Get 5 million people to sign the petition.
How does your idea solve the problem?
Creating engagement in group of friends to sign the petition and spread the word around the world by saving pieces of Arctic together.
Which (communication) means are necessary to turn your idea into a reality?
Social media platforms, Real time interactive media connections, Microsite, PR in weather channel news, Facade projections, web banners and interactive flyers.