2 versions of an online banner
What problem does your idea solve?
How does your idea solve the problem?
2nd banner: The interpretation of the citation depends on the capability of the beholder. But everyone knows it somewhere. Although the quotes have a less serious background, this obviously contradictions can develop aha experiences, too. The picture, the symbolism and the coloring of the banner can lead the thinking process in its right direction, hopefully with corresponding consequences (signature).
Which (communication) means are necessary to turn your idea into a reality?