What problem does your idea solve?
It puts the Arctic "on the map" through the voice of the people and the canvas of the flora and fauna. It has the potential to grow and to be used in future projects.
How does your idea solve the problem?
With almost zero to none paraphernalia this project could raise awareness to the locality of the Arctic and it's inhabitants. At the same time it emphasises and encourages all spectators to think about OIL and OIL drilling. It sticks out from other campaigns, because it forces us to see OIL out of it's normal context.
Which (communication) means are necessary to turn your idea into a reality?
Internet, art-websites and blogs, postcards, books, tourism and exhibitions