What problem does your idea solve?
If we saturate the media with dark and violent images at the end of the day people get tired and end up discarding the idea.
How does your idea solve the problem?
We can focus on the emotional side. If we bring hope through positive feelings, people seek information and want to belong to something that means a change and therefore a benefit to all.
Which (communication) means are necessary to turn your idea into a reality?
Actually all we need is internet, diffusion and the good will of the people.