It is our aim to motivate people differently – with a focus on new target groups that don't respond to animal-based communication strategies.
At the same time we asked ourselves: How to create a direct connection to this geographically far distant region, that is not very tangible for most people, e.g. in Germany?
Our solution consists of an online and offline approach. All participants in the petition savethearctic.org receive geographic coordinates of their personal “Arctic piece” and are able to display it in an online map.
Furthermore, they can track their individual contribution to a real, physical artwork that will at the same time attract local attention in the cities where this ArtWall is set up.
All of this can be shared in social media through a variety of ways.
– For details, please consult the pdf-document. –