What's your mark - black or white, good or bad, great or worthless. Everyone makes their own choices in life. Small efforts from each can give a Great result for the whole World. You can help save the Arctic. 

The idea is easily adaptable to a variety of advertising media including social media.

Action

To attract more people to save the Arctic, also can make the action on the streets. Everyone who signed the petition, may leave white print finger or hand on a black sheet of paper. Moment of the game attracts people, especially children and their parents. This action will also help to attract the media to the event.

YouTube

On the official page on youtube anyone can attach your videos: how she/he draws animal (bear or other) using fingerprints.