Time Is Running Out
The lack of information strengthens the problems the world faces.


Our world is currently facing a lot of different kind of problems, and although this fact isn't a secret, the majority of us continue being indifferent, apathetic and unconcerted. Do we have to wait for the worst to start the change?

Man destroys his own environment because of its desire to achieve material wealth that will never be equivalent to  the future damage it generates. The Arctic is indanger and it's time for all of us to wake up. This project help us to spread the word, to open the eyes of many that ignore what is happening.

What problem does your idea solve?

The problems of unawareness, blindness, ignorance, and unfamiliarity that are within our society about what is going on in the Arctic. It helps to destroy the lack of communication we live in when it comes to nature and environment. It gives the problem a voice. People will react in order to silence those sobs.

How does your idea solve the problem?

Although this project does not directly save the artic, nor the creatures that live there, it collaborates to make people know what is happening in the arctic, and eventually sign with Greenpeace, in order to decrease the damage. Most of the time people do not react to situations of danger due to the deficit of information they receive.

Which (communication) means are necessary to turn your idea into a reality?

Counters, walls, windows, stores, magnets, bus stops.