Idea of the campaign is the total reunication of pictures. Instead, the features of the EXILIM EX-FH100 are presented in a typographic, dynamic animation.
The animation is an eye-catcher and provides awareness and curiosity. Moreover, the campaign marks off visually from other manufactures, who promote cameras by the use of pictures. Thus the animation achieves an surprising, fresh presentation.
The landingpage will also feature small animations to present the benefits of the EX-FH100.
The reduced, bright design fits excellent to the clear look of CASIO.