Faster than the Eye


The basic idea: The camera's speed is shown best in competition.

In any sports contest about speed, the camera would easily beat the eye. Be it running, speed skating or cycle racing. This way, the campaign even makes the link to the camera's use in sports photography.

The races work as animated banner, but also as still picture with the "finish photo". This simple but effective sports metaphor even allows for extension of the campaign on other media.

Unfortunately, there's probably not enough time left for better visualisation. But the core of the idea should hopefully come through anyway.