EXILIM your Life�with CASIO

Fast and unforeseeable. "Le Parkour" is the freedom and motivation to live out Motion in Perfection, the freedom of cutting your own path and the art of moving fast, efficient and elegant through your accustomed habitat.
By an individual style und the overcoming of obstacles you come to totally new possibilities of creating your own and creative way.

 As if meant for this attitude the Casio EXILIM EX-FH100 unites speed, innovation and Style.

"Le Parkour" as an advertising vehicle is very unconsumed and therefore new and way moor exciting for the target group as long known Sports.

That you can get an authentic impression of what Parkour means, I picked following impressing clips from the internet:

1. http://www.videosurf.com/video/arrasando-no-le-parkour-67545879?vlt=ffext

2. http://www.youtube.com/watch?v=FYQ1WPjkQt4&feature=SeriesPlayList&p=46D2BFCFD141028E

3.http://www.youtube.com/watch?v=SmVsa1SFgfU&feature=player_embedded#

Banner:

A Casio EXILIM EX-FH100 Banner is posted on a website. After a few seconds you see two feet dangling down from the top of the page.

Then the Traceur (Runner) falls down into the site and starts running, climbing and jumping all over the site. Freely based on the philosophy of defying apparent Barriers.
He or she is heading to the Casio banner and lands on it with an adroit jump over the camera.
During the jump the separate frames are displayed, that are captured by the Casio EXILIM EX-FH100 with its multishoot mode.

Landingpage:

At top of the landing page you see the sequenz of a jump over the camera. The special functions of the Casio EXILIM EX-FH100 are displayed graphically by means of the Parkour runner.
For example the multishoot function by quick movements, slow-motion, best shoot or the tenfold optical zoom.

The Parkour theme is perfect for all medial ramifications. The runners can pop up and spark people everywhere in all different kind of forms. They aren't rigid in their radius or pattern of movement.
For  instance they could climb and jump a larger than life-sized EXILIM logo or the webpage itself.
You have loads of possibilities for appealing promotion stunts. Because the athletes need no equipment only their bodies their flexability is vast .

Community:

There is an an online community where you can upload your pics and be rated by the users. After half a year the best three of them get a price like a camera or a trip to the parker masters in france.

"Le Parkour" is the perfect vehicle for the Casio EXILIM EX-FH100 and therefore support it to become a very unique product.