Printed on reflecting material the poster becomes some kind of mirror.
After reading the slogan below the viewer sees himself in the "mirror". He feels vindicated and / or is motivated to give the German-Turkish cooperation a "face".
This poster experience is surprising, personal, stimulating. And reflective, in the truest sense of the word.
For online greeting cards the users could integrate their own photos in an interactive tool. Giveaways could be small, printed pocket mirrors.