a cast aluminum enclosure with a hi efficiency led lamp built in that comes in 2 different finishes "natural" aluminum, and "gunmetal". that combines with a sheet aluminum shade that can be produced in all diferent capsules colors just like the pixie glass colection.
What makes your product bold and innovative?
its a useful and atractive product made almost entirely of recicled aluminum, with a ovbious nespresso inspiration.
Which target group is this product aimed at?
30 to 50 years , men and women. architects , designers , interior designers.
Why is secondary aluminum the perfect material for your idea?
it has 2 diferent kind of aluminum in it. the lightning module: that is made from cast aluminum with a enclosed led lamp, and the "shade" is made of gauge no.14 sheet aluminum with a color anodized exterior
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