EssentiAl
EssentiAl is a design collection made of extruded aluminium profile.
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Solution

EssentiAl shows secondary aluminium as a valuable and attractive material with wide range of applications through a collection of products sharing one design language.

What makes your product bold and innovative?

Rather than proposing a single product I've decided to come up with a design collection. The whole product family uses the same extruded aluminium profile as the main construction element. This makes its production easy and cost effective. Each of the products is then personalized through details that resemble Nespresso capsules both by color and shape.

Which target group is this product aimed at?

The modularity makes EssentiAl suitable for everyone. The very minimalistic design and application of Nespresso capsule colors targets customers with premium design taste. The versatility opens space for new ideas making it appealing for creative minds. Furthemore these products can easily become part of the Nespresso showrooms and installations.

Why is secondary aluminum the perfect material for your idea?

Extruded profiles are one of the most common applications of aluminium. They're easy to produce and very versatile. They can be CNC machined, turned , laser cut, threaded, brushed, blasted and anodised which opens virtualy endless posibilities for further applications of this concept.

Did you use any stock or third party material? If so, please link all stock, fonts and Creative Commons material here:

https://de.123rf.com/photo29449944three-orange-gerber-daisies-in-round-vase.html