La Capsu is the backpack reimagined- an intelligently and modern designed, beautifully crafted, made of super light aluminium, making it easier to travel to your favourites destinations.
A Second Life
What makes your product bold and innovative?
Functionality. Iconic Design. Material.
Which target group is this product aimed at?
Modern and urban people who like to travel and want to have high quality and functional backpack and care about aesthetic.
Why is secondary aluminum the perfect material for your idea?
Secondary aluminium is a perfect material for this product. It looks premium and expensive. It gives product a shape that me as designer wanted. It is high quality and it is almost impossible to break.
Did you use any stock or third party material? If so, please link all stock, fonts and Creative Commons material here:
Font for logo La Capsu is Capsula font ( free ) Photo of men is taken from www.asos.com